Product packaging labels are one of the most effective forms of visual marketing.
Imagine grabbing a packet of your favorite coffee beans at a grocery store. Instead, there are only coffee bean packets with no labeling, so they all look the same.
This would confuse you because you can’t pick any coffee bean brand and hope it’s your favorite.
This is where product packaging labels come in. It allows you to market your product by providing essential information such as its name, ingredients, and nutrition facts.
However, there are various multiple product packaging labels.
Here are the common types of labels you can use to make your product stand out from the crowd.
These are traditional labels that have been in existence since when you had to send letters and parcels to your loved ones.
When you had to moisten the thin layer of adhesive on the back of the label for it to stick to your package resulting in gummed labels.
Thermal Transfer Printers
Thermal transfer printers use ribbons made of wax or resin-based ink that melt onto the printing media (e.g., a label or similar) and create a long-lasting, high-quality image. This technique provides unmatched printing quality and durability.
They are ideal for long term applications where it can be used for six months or can be exposed to harsh conditions such as chemicals, light, high temperatures, and water. Therefore, it is great to use for asset tracking, laboratory specimens and blood bags, outdoor applications, permanent identification, and cold and freezer storage.
These labels use a specific mechanism to adhere to your products. Even so, specialty labels can be either traditional or printer-compatible.
1. Pressure-Sensitive Labels
These are the most common product labels. You can use a machine or hand to stick them on your product.
Because they have an adhesive on the back, these labels adhere to your product when you or an automatic label applicator applies pressure.
You only need to peel and then stick. There is no need for using heat or special equipment.
2. Shrink Labels
You need to print shrink labels on heat-shrinkable film. Then when you stick them on the product, you must apply heat to the label so that it can shrink and conform to the product.
The heat-shrinkable film makes these shrink labels extremely durable and resistant to harsh conditions.
However, it also makes it hard to apply them on products with irregular shapes or those that can melt when exposed to minimal heat during labelling.
3. In-Mold Labels
In-mold labels are permanent labels you can apply to a product, most commonly plastic containers.
But before inserting the plastic container, you must print the label first using an in-mold labeling machine. Then, the labeling machine injects the label onto the plastic, which permanently bonds with the container.
As a result, the in-mold labels are extremely resistant to moisture and chemicals. They are also very durable and do not easily tear or fade.
4. Die-cut Labels
These labels let your creativity run wild. It enables you to create labels of different shapes or sizes as you are no longer tied to the common squares and rectangles.
So, if your product line comes in different shapes and sizes, die-cut labels will help you custom-make labels for them all.
You do not have to stress trying to shrink your normal labels to make them fit on small packaging.
Use Quality Automatic Labeling Equipment
Our automatic labeling machines come with a dedicated label printer and an applicator mechanism. Therefore, the printer prints the labels in real-time, while the applicator applies them to the product.
However, the particular machine will determine what kind of labels to use. So before you purchase the blank labels, you should first ensure that the automatic labeling machine you want to buy is compatible with the labels you want to use.
You can get this information by checking the machine’s specifications or by contacting us. We’ll recommend the best automatic labeling machine you should invest in to maximize the results.
Contact us today to get started on your branding journey by ensuring that you brand your products with accurate and flawless labeling to stand out from the crowd.